Keyword Suggestion Tool
Use this tool to generate keywords for your website. Simply enter your main keyword below and we will give you variations based on what you have entered.
About Keyword Suggestions
The days of increasing the potential of your website through the process known as ‘keyword stuffing’ are well and truly over. Effective search engine optimisation (SEO) has developed on from this lack-lustre technique, realising that the best way to develop a site that is bot-friendly and more likely to be recognised by the major search engines is to produce one that has well written, relevant and, above all, reader-friendly copy. Content optimisation is the new buzz-phrase, and a professional SEO consultancy will recognize this ground-shift. Keywords still have their relevance, but it is now as part of a collective package, rather than as a stand-alone feature. This is where a good keyword suggestion tool will come into its own.
A keyword suggestion tool is a system developed by organisations (primarily search engines) to help website builders and SEO consultants narrow down the vast array of potential keyword suggestions that can be used on any site.
To use a keyword suggestion tool effectively, you have to stop thinking like a website builder and start thinking like a potential reader. The Internet is a visual aid, and whilst a huge amount of emphasis is still placed on visual images, the written word is of paramount importance in the creation of a site.
For the written side of things to be effective, it has to be coherent and easy to read. This is why shoehorning massive amounts of keywords into content has fallen out of fashion, and is now considered to be a Black Hat technique. Yes, it may have meant in the past that your site was picked up by the spiders but in the majority of cases it made the content practically unreadable. By utilising a keyword suggestion tool, you can find words or phrases that are not only easier to insert into your copy whilst keeping the syntax of the piece intact, but the ones most likely to be selected by your reader to initiate the search in the first place.
How does a keyword suggestion tool work?
Think of a keyword suggestion tool as an online thesaurus that has specific guidelines and boundaries. The hardest part here is coming up with the initial keyword suggestion to type into the system. At this stage, you have to take several concepts into consideration.
What keyword suggestion is relevant to your business or industry? If, for example, you run a firm specialising in precision engineering for the electronics industry, your primary keyword may be confined to a very small audience. However, if you want to maximise your exposure to potential new markets, a more generic keyword suggestion may be more effective. By using a keyword suggestion tool, you can find a ‘compromise solution’ that would be acceptable to both your niche and to a wider possible marketplace.
What is your demographic? Although English is (at the moment) still the most widely used language on the Internet, the variations in the mother-tongue mean that a potential keyword suggestion that is in common use in the UK may not be so popular in the USA. A keyword suggestion tool can help you unlock potential phrases that will have relevance to both marketplaces. By Geo-targeting your keywords, you can maximise your potential marketplace. It will also take into account alternative spellings, a common problem particularly in UK/US crossover markets.
What are the most popular current phrases or keyword suggestions? A keyword suggestion tool is constantly updated by the provider, incorporating not only variations on a theme, but trends and developments in the phrases used most commonly by readers to search the Internet.
Why are keyword suggestions important?
Because you can’t think of every eventuality. By using a keyword suggestion tool, you can take into account synonyms, common misspellings and alternative spellings, particularly relevant when you take into consideration the point of Geo-targeting. A keyword suggestion tool allows the website creator to understand what words people search for and their general popularity in specific venues. Fundamentally, they help to optimise the use of web content.
Google and Yahoo! keyword suggestion tools
Each of the two largest search engines on the web has its own keyword suggestion tool available free online. Google Suggest offers a starting point for brainstorming keyword suggestions, developing an extensive list from one generic idea relevant to your site. The benefit of Google Suggest is that it can quickly gauge the level of competition for particularly popular phrases and keywords. Whereas having a very popular keyword suggestion within the body of your text, as a title or as a meta-tag may draw the interest of the spiders, it may also mean that your site will be in direct competition with a high number of other sites, all using the same keyword. The visibility of your site will be reduced. By selecting a perhaps less popular phrase, you may actually increase your visibility because of the reduced competition. The trouble is, it’s always a trade-off.
One thing that Google holds in particularly high esteem is the use of relevant keywords in the page title. In this instance, a keyword suggestion tool can not only offer alternatives for keywords in your text, they can also provide you with suggestions that will make the title of the page eye-catching to human readers as well. This particular criterion is number one in Google’s list of ‘desirables’ for its ranking algorithm.
Yahoo! Search Suggest is basically similar to Google Suggest, offering keyword suggestions that its algorithm has determined as most popular amongst readers using its search engine to locate relevant pages. Either of these keyword suggestion tools can help you begin to understand and formulate some ideas about commonly used keywords or their synonyms used regularly on both engines.
Using a keyword suggestion tool can also help you to develop an interesting and relevant domain name. As every writer knows – a catchy title is as important as a good story. Your domain name should have relevance to the service or product you’re providing, and keyword suggestions can provide you with a host of alternatives to a dull, uninteresting name. Your domain name will forever be associated with your organisation. Best to start that relationship on as strong a foothold as possible by developing a name that interests both the search engine spiders and, more importantly, your readers.
At SEO Consult, we understand not only the importance of keywords as a powerful tool in SEO, but we also know how keyword suggestion can produce a site that has a greater chance of being singled out as unique amongst a plethora of similar terminology. Contact Us today to discuss how our keyword suggestion tool can be incorporated into your SEO needs.
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